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HIGH TRUST WORTH
AFTER ALMOST TWO YEARS IN THE MAKING...HIGH TRUST WORTH IS HERE!
Erica Wertheim Zohar is a distinguished author, journalist, entrepreneur, speaker and consultant to the most world-renowned luxury brands.
About ERICA
Her Business Background
Erica Wertheim Zohar is a distinguished entrepreneur, consultant, speaker, philanthropist, author and journalist with specialized expertise in luxury brands and ultra-high-net-worth individuals (UHNWIs). After founding a successful clothing manufacturing company with her husband of almost 30 years and raising their two children (both in their 20s), she transitioned to consulting and advising leading luxury brands on sales, marketing, and communication strategies.
A former West Coast Contributing Editor for Town & Country, Erica is currently a contributing writer for Forbes
and a long-standing member of YPO.
Drawing from her experience as both a business leader and a UHNWI, she focuses on helping organizations build strategic,
high-performance relationships with UHNWIs. Erica’s unique perspective offers invaluable insights into the luxury market,
making her a sought after speaker on the subject.
AS A JOURNALIST...Writing has always been a passion for Erica, one that goes beyond skill. From a young age, she was captivated by the power of words to shape thoughts, evoke emotions, and create meaningful connections. Whether crafting stories, articles, or creative pieces, she finds joy in weaving ideas together and using each sentence to communicate something significant. Writing, for Erica, is not only about expression—it’s about exploration, offering the chance to dive into new perspectives and share insights with others.
Over the years, Erica’s passion for writing has grown, and she had the privilege of serving as the West Coast Contributing Editor for Town & Country magazine. She is currently a contributing writer for Forbes.
Having just traveled to 6 continents in 2024, Erica is an expert in luxury travel and enjoys writing about her experiences.
Her articles for Forbes can be found here.
AS A CONSULTANT AND BRAND AMBASSADOR...Her clients appreciate her unique marketing perspective as an actual luxury buyer and her honest approach on how to communicate to that specific audience. As an authentic consumer of the brands she works with, she understands what a brand needs to do to be effective with its messaging and its strategy. With her many years of experience hosting brand events, charity galas, and intimate gatherings, she naturally knows how to produce high-quality events, curate a guest list, and create brand moments that are tasteful and fun. With her vast business background, she is used to working with teams, delivering within a budget, and coming up with out-of-the-box ideas that are executable.
AS AN AUTHOR AND SPEAKER...Due to the evolution of her family’s financial situation, which led them to land on the Forbes 400 list, Erica has had the opportunity to get to know and understand many UHNWIs. Having had the good fortune to become an UHNWI herself, she fully understands their lifestyle and the way they think. Erica was raised in a different world, instilled with values that are not always seen among UHNWIs. This background along with her entrepreneurial success gives her a unique perspective—one that even UHNWIs themselves may not have about their own lives. One of Erica’s objectives for her new book, High Trust Worth, is to demystify the perception of UHNWIs through her own stories and provide a behind-the-scenes look at their lives. She aims to show how UHNWIs truly live, what is important to them, and how to build long-lasting, high-performance relationships with them. Throughout the book, Erica will leverage key insights she has developed about HNW and UHNW individuals, as well as the luxury brands that have learned to serve them. The goal is to educate and empower anyone who seeks to build a customer relationship with these individuals, at any level of product, service, or customer interaction through the book as well as speaking to groups.
Her Unique Business and Marketing Strategy
Erica's love for entertaining and educating the people around her is what she truly enjoys. Her ability to curate and connect is one that has awarded her a title as a lifestyle ambassador for luxury brands, a marketing strategist for luxury brands, and an advocate of charitable causes. .
Her Expertise On UHNWI Behavior
As an "affluencer", Erica can speak as an actual customer of luxury and give an authentic voice that resonates with UHNWI. Erica serves an ambassador to many luxury brands and also speaks about luxury and consumer behavior to Fortune 500 companies.
Her Philanthropy
Philanthropy is an important part of Erica's life. In the events that she produces, she likes to tie in a charity to benefit from the sales of the event. She has worked with Operation Smile, ICLA, Vista Del Mar, CHLA, Princess Grace Foundation, and others to help bring awareness to the good that they are doing. Her passion for giving back started with her family and their lifetime of philanthropy. Erica served as a Director of her family’s foundation, The Dr. Herbert and Nicole Wertheim Family Foundation. The Wertheim Foundation has given more than
$250 million towards funding higher education, medical research, and community projects.
