OUR DINNER PARTY FOR TOWN AND COUNTRY AND BENTLEY MOTORCARS
This was one of the most perfect Fall evenings. Everyone arrived in a Bentley that was provided to them for the week. A large farm table along was set on the lawn with custom blankets adorning the rose gold chairs just in case the guest became chilly. The five-course meal was all organically prepared with the best farm-to-table ingredients. Many of the guests did not know each other but had us, as the hosts, in common. Everyone left chauffeured back to their home in the Bentley they arrived in feeling like they had made new friends and learned so much from each other.
What a great opportunity to showcase Gaggenau's beautiful and functional appliances than in AD100 Designer Windsor Smith's home. We brought these two brands together to tell the story of the designer and the appliances that she chose for her home while also bringing a carefully curated crowd to experience good food, music, and drink into the wee hours of the evening.
This was an incredible evening that truly was one-of-a-kind. With an exclusive buyout of the Versace Mansion in South Beach during Art Basel, this party was "THE party of Art Basel" as Town and Country Magazine had written. We had a line around the block an hour before the event. Bringing together two clients to achieve the ultimate Art Basel exposure was a win-win for everyone.
This was an incredible evening that truly was one-of-a-kind. With an exclusive buyout of the Versace Mansion in South Beach during Art Basel, this party was "THE party of Art Basel" as Town and Country Magazine had written. We had a line around the block an hour before the event. Bringing together two clients to achieve the ultimate Art Basel exposure was a win-win for everyone.
This event was a takeover of the entire Louis Vuitton Beverly Hills pop-up museum installation. Tasked with curating the event, we had 40 women preview the pop-up with champagne and breakfast with a personal tour of the Louis Vuitton archives. The CEO of Private Suite was given time to speak about their incredible service and everyone who attended received a special gift from them. This event was one that friends still talk about.
What a special evening this was to host with the amazing Anastasia Soare in her beautiful home. We welcomed friends to a decadent evening of great food, wine, and conversation all while we gathered around her Gaggenau kitchen. It was an unforgettable evening.
When learning about What Goes Around Comes Around was looking to achieve with their brand as the finest luxury reseller, one thing came to mind and that was educating those who love brands like Chanel, Hermes, and Louis Vuitton on the investment pieces to own and why older generations of luxury goods keep their value. The way to do this was through luncheons that were fun and informative. No pressure to buy but an incentive to do so because a portion of the sales would go to a charity. This was a great way to bring awareness to charities and also help them raise money at the same time.
On a crisp December evening, we teamed up with the new British club that opened in West Hollywood, The Allbright, and their AD100 designer, Brigette Romanek to showcase their new Gaggenau wine bar adorned with Gaggenau wine refrigerators and accesories. The crowd were industry leaders in the architect and design space. It was a great way to kick off the holiday season in an organic and authenic way.
When learning about What Goes Around Comes Around was looking to achieve with their brand as the finest luxury reseller, one thing came to mind and that was educating those who love brands like Chanel, Hermes, and Louis Vuitton on the investment pieces to own and why older generations of luxury goods keep their value. The way to do this was through luncheons that were fun and informative. No pressure to buy but incentive to do so because a portion of the sales would go to a charity. This was a great way to bring awareness to charities and also help them raise money at the same time.
Del Friscos approached us to curate their opening of their multi-million dollar new 3 story restaurant in Century City. They were looking for 300 people to attend. Knowing this, we thought Bentley would be a perfect partner for the event. It was a great way to involve the local dealers and allow them to invite their VIPs to the party. It was a great success and was a virtually free event for Bentley. A perfectly executed co-branded event.
Why use your entire marketing budget on an event, when you can share costs and messaging with another non-competing but complementary luxury brand? We have produced many events where we have included the brands that we work together towards the same goals while still working within their budgets. The below video is one we did for three of our clients Bentley, Gaggenau, What Goes Around Comes Around. We scouted the location, conceived of the event, and curated the 500 person guest list.
It is a big responsibility to bring a brand to life.
Once we have reflected on the goals of the brand, the process begins with the shaping of an event.
Who, what, where, and when are all decisions that we make collaboratively.
This Gaggenau x Windsor Smith event was one of my favorites. A perfect way to showcase this amazing brand authentically in AD100 designer Windsor Smith's beautiful home.
Please go to Event Gallery to see more events.
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