Why use your entire marketing budget on an event, when you can share costs and messaging with another non-competing but complementary luxury brand? We have produced many events where we have included the brands that we work together towards the same goals while still working within their budgets. The below video is one we did for three of our clients Bentley, Gaggenau, What Goes Around Comes Around. We scouted the location, conceived of the event, and curated the 500 person guest list.
It is a big responsibility to bring a brand to life.
Once we have reflected on the goals of the brand, the process begins with the shaping of an event.
Who, what, where, and when are all decisions that we make collaboratively.
This Gaggenau x Windsor Smith event was one of my favorites. A perfect way to showcase this amazing brand authentically in AD100 designer Windsor Smith's beautiful home.
Please go to Event Gallery to see more events.
Erica Wertheim Zohar is an entrepreneur, philanthropist, journalist, and connector. An entrepreneur at heart, she first started American Groove, her women’s and children’s sportswear and private label clothing manufacturing company in 1995, at the age of 23. Serving as the company’s CEO, she grew the company’s brands to be sold in nearly 1,000 retail outlets and manufactured for some of the country’s largest retailers.
Mrs. Wertheim Zohar sits on several boards and is a long-standing member and former Chapter Chair of the Young Presidents Organization (YPO).
Erica's love for entertaining and educating the people around her is what she truly enjoys. Her ability to curate and connect is one that has awarded her a title as a lifestyle ambassador for luxury brands, a marketing strategist for luxury brands, and an advocate of charitable causes.
Her clients appreciate her unique marketing perspective as an actual luxury buyer and her honest approach on how to communicate to that specific audience. As an authentic consumer of the brands she works with, she understands what a brand needs to do to be effective with its messaging and its strategy. With her many years of experience hosting brand events, charity galas, and intimate gatherings, she naturally knows how to produce high-quality events, curate a guest list, and create brand moments that are tasteful and fun. With her vast business background, she is used to working with teams, delivering within a budget, and coming up with out-of-the-box ideas that are executable.
Philanthropy is an important part of Erica's life. In the events that she produces, she likes to tie in a charity to benefit from the sales of the event. She has worked with Operation Smile, ICLA, Vista Del Mar, CHLA, and others to help bring awareness to the good that they are doing.
Her passion for giving back started with her family and their lifetime of philanthropy. Erica serves as a Director of her family’s foundation, The Dr. Herbert and Nicole Wertheim Family Foundation. The Wertheim Foundation has given more than $150 million towards funding higher education, medical research, and community projects, most recently partnering with the University of Florida in its naming of the Herbert Wertheim College of Engineering, and Miami’s Florida International University in establishing the Herbert Wertheim College of Medicine and the Nicole Wertheim School of Nursing and with UCSD for the Herbert Wertheim School of Public Health. An article in the Forbes February 2019 issue highlights the family’s philanthropy.